When I left school I became a car mechanic and then went on to start my own performance car parts shop.
So, umm... how exactly did I end up doing marketing you may be thinking?
The truth is -I'm absolutely fascinated with figuring out how things work.
Some people seem to propel their brands online, while others who have great products, just can't seem to get their brand seen by the right people (and blitz through a painful amount of money trying in all the wrong ways.)
So what do some brands do differently?
That is a question that fascinates me to this day.
Working with clever business owners to get their marketing working for them has become my mission.
Marketing is a moving target.
What worked as little as 6 months ago isn't always a strong game plan for tomorrow.
You've got to think ahead of your competitors.
Too many businesses are missing opportunities when they could instead actually be leading the charge.
If you're still reading, I think I've sparked a few lightbulb moments for you...
Marketing should be personal.
Outsourcing it someone who will effectively 'show up as you' isn't cool (and it doesn't work).
I used to own an agency so I'm allowed to say this:
The best marketing will never come from someone who isn't on your team.
I've created a simple framework that allows someone on your team to learn, in under two hours a week, how to be your part-time marketing department.
If you're ready to save thousands by bringing your marketing in-house - we need to chat.
Want to see what's working with marketing at the moment?
Jump over here and join my free Facebook group: